current work
Claussen pickles are easily the best pickle in the American supermarket.
And Claussen pickles are demonstrably better than their competition. They look better. They taste fresher because they are fresher. It's all good here.
There's just one tiny problem.
Claussen pickles are in a different section of the supermarket than where you might automatically - and not unreasonably - shop for pickles: the pickle shelf.
Claussen pickles are the only pickles housed in the deli chilled section area. Because they're chilled to keep them fresher. So you have to go slightly out of you shopping way to find them. But they're worth it.
So we thought we'd point this anomaly out in the advertising.
We shot this in a lovely grocery store in Jersey City, New Jersey. And yes those are real actual bona fide average people.
But the huskies are totally fake!