current work
Herculiner is a do it yourself pickup truck bed liner.
You coat the back of your truck with the product and it creates a scratch proof lining.
Lining your own truck bed will typically save you about $400 vs having it done at a car dealership. And all you're really doing is essentially painting the back of your truck.
So what we have here is a product that is a fundamentally good idea. And one that naturally lends itself to dramatic demonstration of its efficacy.
So that is exactly what we did.
To demonstrate how resilient Herculiner is we dropped a stuntman clad in a suit of metal armour into the back of a truck and sped off around an off-road track. Our stuntman banging around in the back of the truck as it went.
Our stuntman/actor Shark, yes that's his real name, was a trouper and a bona fide tough guy.
He spent an entire day wearing 200 pounds of metal in the blazing Calfiornia desert sun.