current work
The Irish whiskey market is in a coma. It has become middle-aged and boring.
But it's about to be woken up by the introduction of FECKIN Irish Whiskey. A young punk Irish whiskey.
The Escape Pod has positioned this upstart whiskey as the Irish whiskey that will be pounded in the cool bars at 2:00 am, not sipped in suburbia with a lab retriever at
your feet.
Doing shots of whiskey is not a rational decision. It's an act of rebellion. Hence the line
"The spirit of Irish rebellion" and provocative advertising and promotion designed to get
drinkers in the mood for a shot of FECKIN.
FECKIN launched in the US on September 17th, 2007.