current work
'We are very excited about our new work for this new way to successfully pretend that you know how to cook. Something we all need.
We decided that the only thing worth doing for this product launch was a demonstration of the product. A cooking demo. But realized we'd need to add some built-in reason to watch the demo.
Welsh art director Allan Stevenson had this idea at the last minute and we added it to the presentation.
Glad we did!